Movika technologies makes the interactive series from the Tatarstan application “I am a schoolboy” available to all users of the VKontakte platform
A unique interactive film, Project Red, has been released on the Russian platform VK Video, giving viewers the opportunity to influence the development of the plot during the narrative. The project became available due to the integration of technologies from Movika, a resident of the Bashir Rameev IT Park.
The new format was launched in Tatarstan in 2022 specifically for the mobile application “I am a schoolchild”. The project quickly became popular: schoolchildren explored alternative storylines more than 35,000 times, 94% of viewers watched the series several times and discovered different versions of the ending. Today, the film was released on the VKontakte platform and became available for viewing and passing not only for users of the mobile application. Now the project is becoming a Russian project. The developments of the Movika company allowed the series to become the first interactive media product for a wide audience.