MTS, a digital ecosystem, studied the musical preferences of Russian residents. MTS Music analysts found that the share of daily listeners to music in Tatarstan and the Volga region is higher (40%) than in other federal regions, with the exception of the Far Eastern Federal District (57%). Also, 16% of respondents in the Volga region listen to podcasts every day, and 19% do not use this format at all. Over a third of Tatarstan residents surveyed turn on music when they want to relax and rest. To do this, 64% turn to their playlists, and 48% trust artificial intelligence and listen to songs from the recommended ones. Among the favorite genres is Russian pop music, chosen by almost half of the respondents.