MobileTele Systems Company announces global rebranding

MTS, the digital ecosystem, announces a global rebranding. MTS brand has a new architecture, positioning, new logo and visual language in general, as well as a unique identity for individual products. “MTS has set a course for the formation of the digital ecosystem and began to actively launch new products since 2019. Two years ago, the company began its active transformation towards IT, many processes changed: the staff of IT specialists has grown, product teams expanded, bureaucracy has decreased, and corporate values have changed. The rebranding was a logical continuation of the big changes in business, brand philosophy and internal culture. We realized that the monolithic brand no longer works - it does not provide the necessary flexibility and does not solve all the problems of different services”, President of MTS Company Vyacheslav Nikolaev said.