During the holidays, Kazan residents preferred work calls and online training to salads

The MTS digital ecosystem analyzed user activity on the digital platform for business communications MTS Link during the New Year holidays of 2024. Users began holding work meetings online and studying much earlier than the official weekend ended. Business activity using the platform's video services increased by 32 per cent compared to the same period last year. Most of the events took place in Moscow, St. Petersburg and Kazan. The number of online business meetings and events on the ecosystem’s communication platform increased by a third.

In Kazan, according to the study, over 100 online events took place during the holidays.

The most active users were on January 4 and 5 - each of these days there were more than 2,000 online meetings and webinars, which is twice more than in the same days of 2023.