Where to go to study: Tatarstan schoolchildren choose media business, blogging and film production

MTS, a digital ecosystem, using the MTS Research service, studied the opinions of schoolchildren and their parents regarding the future choice of profession. More than 3,000 respondents, including residents of Tatarstan, took part in the online survey. The survey was held in April 2023 among parents and participants of the MTS Generation M digital educational platform for the development of children's creativity in the digital environment aged 7-18 years.

It turned out that the most prestigious are considered professions in media business, blogging, film production. The second most popular are specialties in medicine and biotechnology, which were chosen by 28 per cent of respondents. In the third place in the list of the most popular areas according to children is information technology (20 per cent). Children consider the fashion and beauty industries and law the least promising.

Among parents, the vast majority (29 per cnet) of professions desired for their child noted the IT sphere, namely development, cybersecurity. Twenty-three per cent of parents wish to see their children as doctors, 16 per cent as specialists in production and industry, and 8 per cent consider the tourism industry as a prospect for their children.

The majority of children (53 per cent) and parents (58 per cent) agreed that the determining factor in choosing a profession is personal interest in and personal qualities of a person. However, 36 per cent of parents are convinced that it is important to focus on external factors - the situation on the labor market, economic development - and choose professions that will be in demand in the future. The main argument of parents when choosing a profession is the prospect of a stable high income.