On November 17, from 5 p.m. to 10 p.m., branch of the Russian Television and Radio Broadcasting Network “Radio-television broadcasting centre of Tatarstan” will turn on the purple illumination on the television tower in Kazan to support the All-Russian social campaign «I do care». The campaign is annually held by the "Right to a Miracle" charity foundation and is aimed at supporting families with children prematurely-born.
Purple is the official color of the foundation; it symbolizes hope, compassion and openness.