Tatarstan business presented mobile application for self-launch of advertising

Mobile TeleSystems Company, a digital ecosystem, has launched a mobile version of its own advertising platform, MTS Marketer. Now entrepreneurs of Tatarstan will be able to launch and target advertising from smartphones. The launch of advertising campaigns will be accelerated by adding targeting recommendations and examples of sales texts for various types of businesses: from a restaurant and a beauty salon to an auto repair shop.

The mobile version was developed to meet the needs of small and medium-sized businesses, individual entrepreneurs and self-employed, who got used to target advertising independently from their smartphones. The mobile version combines recommendations for 115 types of businesses. In addition, there are text templates for promotional and service mailings. They are selected based on MTS Big Data and efficient advertising campaigns of platform customers from these segments.

All this allows to reduce the campaign launch time to a few minutes.

In the mobile version of the service, entrepreneurs can launch targeted SMS and MMS mailings; in the future, RCS mailings, targeted calling and other advertising tools of the desktop version will become available.